A Theory-of-Planned-Behavior Perspective on B2C E-Commerce Metadata
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- Main Title A Theory-of-Planned-Behavior Perspective on B2C E-Commerce
Author: Ganesh, GopalaCreator Type: PersonalCreator Info: University of North Texas
Author: Barat, SomjitCreator Type: PersonalCreator Info: Pennsylvania State University
Name: International Academy of Business and EconomicsPlace of Publication: [Tula, Russia]
- Creation: 2010
- Content Description: Article discussing a theory-of-planned-behavior perspective on B2C e-commerce and a study that shows how different shopping orientations influence customers/ shopping criteria.
- Physical Description: 9 p.
- Keyword: e-commerce
- Keyword: B2C
- Keyword: shopping orientation
- Keyword: shopping criteria
- Keyword: theory of planned behaviors
- Journal: Review of Business Research, 2010, Tula: International Academy of Business and Economics, pp. 92-99
- Publication Title: Review of Business Research
- Volume: 10
- Issue: 3
- Page Start: 92
- Page End: 99
- Peer Reviewed: True
Name: UNT Scholarly WorksCode: UNTSW
Name: UNT College of BusinessCode: UNTCOB
- Rights Access: public
- Archival Resource Key: ark:/67531/metadc38884
- Academic Department: Marketing and Logistics
- Display Note: Abstract: This article discusses a study that shows how different shopping orientations influence customers/ shopping criteria. Employing the Theory of Planned Behavior, this study surveys 688 respondents. Our analysis resulted in five shopping-orientation, and four shopping-criteria scales. The results suggest that customers who are 1. 'Local shopper' or 'technology' oriented, attach higher importance to the criteria of 'shopping environment' and 'merchandise'; 2. 'Local patronage' oriented attach higher importance to the 'shopping environment' criterion and 3. 'Time-concern' oriented, attach higher importance to the 'convenience' criterion.