A Theory-of-Planned-Behavior Perspective on B2C E-Commerce Metadata

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Title

  • Main Title A Theory-of-Planned-Behavior Perspective on B2C E-Commerce

Creator

  • Author: Ganesh, Gopala
    Creator Type: Personal
    Creator Info: University of North Texas
  • Author: Barat, Somjit
    Creator Type: Personal
    Creator Info: Pennsylvania State University

Publisher

  • Name: International Academy of Business and Economics
    Place of Publication: [Tula, Russia]

Date

  • Creation: 2010

Language

  • English

Description

  • Content Description: Article discussing a theory-of-planned-behavior perspective on B2C e-commerce and a study that shows how different shopping orientations influence customers/ shopping criteria.
  • Physical Description: 9 p.

Subject

  • Keyword: e-commerce
  • Keyword: B2C
  • Keyword: shopping orientation
  • Keyword: shopping criteria
  • Keyword: theory of planned behaviors

Source

  • Journal: Review of Business Research, 2010, Tula: International Academy of Business and Economics, pp. 92-99

Citation

  • Publication Title: Review of Business Research
  • Volume: 10
  • Issue: 3
  • Page Start: 92
  • Page End: 99
  • Peer Reviewed: True

Collection

  • Name: UNT Scholarly Works
    Code: UNTSW

Institution

  • Name: UNT College of Business
    Code: UNTCOB

Rights

  • Rights Access: public

Resource Type

  • Article

Format

  • Text

Identifier

  • Archival Resource Key: ark:/67531/metadc38884

Degree

  • Academic Department: Marketing and Logistics

Note

  • Display Note: Abstract: This article discusses a study that shows how different shopping orientations influence customers/ shopping criteria. Employing the Theory of Planned Behavior, this study surveys 688 respondents. Our analysis resulted in five shopping-orientation, and four shopping-criteria scales. The results suggest that customers who are 1. 'Local shopper' or 'technology' oriented, attach higher importance to the criteria of 'shopping environment' and 'merchandise'; 2. 'Local patronage' oriented attach higher importance to the 'shopping environment' criterion and 3. 'Time-concern' oriented, attach higher importance to the 'convenience' criterion.