A Theory-of-Planned-Behavior Perspective on B2C E-Commerce

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Article discussing a theory-of-planned-behavior perspective on B2C e-commerce and a study that shows how different shopping orientations influence customers/ shopping criteria.

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9 p.

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Ganesh, Gopala & Barat, Somjit 2010.

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This article is part of the collection entitled: UNT Scholarly Works and was provided by UNT College of Business to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 1572 times , with 32 in the last month . More information about this article can be viewed below.

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Article discussing a theory-of-planned-behavior perspective on B2C e-commerce and a study that shows how different shopping orientations influence customers/ shopping criteria.

Physical Description

9 p.

Notes

Abstract: This article discusses a study that shows how different shopping orientations influence customers/ shopping criteria. Employing the Theory of Planned Behavior, this study surveys 688 respondents. Our analysis resulted in five shopping-orientation, and four shopping-criteria scales. The results suggest that customers who are 1. 'Local shopper' or 'technology' oriented, attach higher importance to the criteria of 'shopping environment' and 'merchandise'; 2. 'Local patronage' oriented attach higher importance to the 'shopping environment' criterion and 3. 'Time-concern' oriented, attach higher importance to the 'convenience' criterion.

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  • Review of Business Research, 2010, Tula: International Academy of Business and Economics, pp. 92-99

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  • Publication Title: Review of Business Research
  • Volume: 10
  • Issue: 3
  • Page Start: 92
  • Page End: 99
  • Peer Reviewed: Yes

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UNT Scholarly Works

The Scholarly Works Collection is home to materials from the University of North Texas community's research, creative, and scholarly activities and serves as UNT's Open Access Repository. It brings together articles, papers, artwork, music, research data, reports, presentations, and other scholarly and creative products representing the expertise in our university community.** Access to some items in this collection may be restricted.**

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  • 2010

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  • July 13, 2011, 11:32 a.m.

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  • May 27, 2014, 2:26 p.m.

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Citations, Rights, Re-Use

Ganesh, Gopala & Barat, Somjit. A Theory-of-Planned-Behavior Perspective on B2C E-Commerce, article, 2010; [Tula, Russia]. (digital.library.unt.edu/ark:/67531/metadc38884/: accessed March 26, 2017), University of North Texas Libraries, Digital Library, digital.library.unt.edu; crediting UNT College of Business.