International advertising: a content analysis of cross-cultural differences

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Description

This study addresses the question of cross-country standardization of advertising by identifying existing cross-national differences in magazine advertisements. A content analysis of 1,983 advertisements in business, women's and general interest magazines was performed. The sample included 1989 and 1990 magazine issues from the United States, United Kingdom, France, India and South Korea.

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Cutler, Bob D. (Bob Dean) May 1991.

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This dissertation is part of the collection entitled: UNT Theses and Dissertations and was provided by UNT Libraries to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 11 times . More information about this dissertation can be viewed below.

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Description

This study addresses the question of cross-country standardization of advertising by identifying existing cross-national differences in magazine advertisements. A content analysis of 1,983 advertisements in business, women's and general interest magazines was performed. The sample included 1989 and 1990 magazine issues from the United States, United Kingdom, France, India and South Korea.

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  • May 1991

Added to The UNT Digital Library

  • Aug. 27, 2014, 7:42 a.m.

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  • July 10, 2017, 9:40 a.m.

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Citations, Rights, Re-Use

Cutler, Bob D. (Bob Dean). International advertising: a content analysis of cross-cultural differences, dissertation, May 1991; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc332550/: accessed December 14, 2017), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .