The application of selected marketing concepts in the hospital planning process

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Description

This study was designed to evaluate the planning process in hospitals. The specific problem of concern in this investigation was the pressing need for planning by hospitals that focuses upon the constraints imposed by governmental regulation and by resource limitations. The purpose of this study was to identify marketing concepts that have application to the hospital planning process and to make a general evaluation of their current utilization in North Central Texas area.

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Arnold, Verna Aline August 1978.

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Description

This study was designed to evaluate the planning process in hospitals. The specific problem of concern in this investigation was the pressing need for planning by hospitals that focuses upon the constraints imposed by governmental regulation and by resource limitations. The purpose of this study was to identify marketing concepts that have application to the hospital planning process and to make a general evaluation of their current utilization in North Central Texas area.

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UNT Theses and Dissertations

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  • August 1978

Added to The UNT Digital Library

  • Aug. 27, 2014, 7:42 a.m.

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  • Aug. 10, 2017, 2:31 p.m.

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Citations, Rights, Re-Use

Arnold, Verna Aline. The application of selected marketing concepts in the hospital planning process, dissertation, August 1978; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc332532/: accessed January 18, 2018), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .