The Role of Admissions Officers in the Marketing Activities of Texas Colleges and Universities

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Description

This study concerns the role of admissions officers in the marketing activities of Texas Colleges and universities. The purposes of this study are to identify the marketing activities of Texas colleges and universities for admissions and recruiting, to determine if these marketing activities vary according to identified characteristics of the colleges and universities, to determine the role of admissions officers in marketing activities, and to determine the organizational structure for marketing activities in Texas colleges and universities.

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ix, 173 leaves : ill.

Creation Information

Rahman, Nurudeen Kayode December 1989.

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This dissertation is part of the collection entitled: UNT Theses and Dissertations and was provided by UNT Libraries to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 19 times . More information about this dissertation can be viewed below.

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  • Rahman, Nurudeen Kayode

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Description

This study concerns the role of admissions officers in the marketing activities of Texas Colleges and universities. The purposes of this study are to identify the marketing activities of Texas colleges and universities for admissions and recruiting, to determine if these marketing activities vary according to identified characteristics of the colleges and universities, to determine the role of admissions officers in marketing activities, and to determine the organizational structure for marketing activities in Texas
colleges and universities.

Physical Description

ix, 173 leaves : ill.

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UNT Theses and Dissertations

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  • December 1989

Added to The UNT Digital Library

  • Aug. 22, 2014, 6 p.m.

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  • March 27, 2015, 11:13 a.m.

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Citations, Rights, Re-Use

Rahman, Nurudeen Kayode. The Role of Admissions Officers in the Marketing Activities of Texas Colleges and Universities, dissertation, December 1989; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc332194/: accessed September 24, 2017), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .