Commercial Broadcasters' Perceptions of Entry-Level Employment Requirements for College Graduates in the Broadcast Industry Page: 4
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most frequently listed in television were studio camera
operators, news reporters, advertising sales personnel
(small markets only) and office personnel.
Radio broadcasters preferred college degrees in broad-
casting for employees in advertising sales and broadcast news.
Television employers wanted employees with college degrees
in broadcasting for positions in advertising sales, broadcast
news and television production.
Radio employers wanted employees with "personal character
traits which support worker productivity and harmonious
relationships with other employees." Respondents preferred
employee proficiencies in typing, announcing, writing
advertising copy, commercial production and news writing.
Radio broadcasters also wanted employees with knowledge of
the FCC's rules and regulations, broadcast advertising and
broadcast programming. Radio employers placed little value
on knowledge of biology, chemistry, physics and botany.
However, the value of specific skills and areas of knowledge
varied among entry-level employment positions.
Television broadcasters preferred employees with
"personal character traits which support worker productivity
and harmonious relationships with other employees." Respondents
also wanted employees to understand the FCC's rules and
regulations, broadcast advertising, business, broadcast
programming, broadcast station management and human behavior.
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Hudson, Jerry C. Commercial Broadcasters' Perceptions of Entry-Level Employment Requirements for College Graduates in the Broadcast Industry, dissertation, December 1980; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc331580/m1/4/: accessed April 23, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .