Broadcast Advertising Sales Education: A Comparison of Perspectives of Broadcast Managers and Broadcast Educators in the South-Central Region of the United States Page: II
This dissertation is part of the collection entitled: UNT Theses and Dissertations and was provided to UNT Digital Library by the UNT Libraries.
Extracted Text
The following text was automatically extracted from the image on this page using optical character recognition software:
TABLE OF CONTENTS
Part Page
LIST OF TABLES iv
LIST OF ILLUSTRATIONS vi
I. INTRODUCTION 1
Statement of the Problem . 3
Purposes of the Study 3
Research Questions 5
Limitations 6
Assumptions 7
Definitions of Terms 7
Significance of the Study 9
II. SURVEY OF RELATED LITERATURE 16
Introduction 16
Broadcast Education Programs . 16
Orientation of Broadcast Education
Programs .... ..... 18
Broadcast Education Curricula 22
Broadcast Education Internships 24
Broadcast Education Program Summary .... 25
Advertising and Marketing Education Programs . 26
Description of Advertising and Marketing
Programs 27
Value of Advertising and Marketing
College Degrees 31
Criticism of and Support for Higher
Education Advertising and Marketing
Programs 33
Endorsement of Internships in Advertising
and Marketing Programs 36
Advertising and Marketing Education
Summary 37
III. METHODS AND PROCEDURES FOR THE COLLECTION
OF DATA 4 3
Development of the Instrument 4 3
The Population 47
Selection of the Sample 47
Data Collection Procedures 49
Data Treatment 50
ii
Upcoming Pages
Here’s what’s next.
Search Inside
This dissertation can be searched. Note: Results may vary based on the legibility of text within the document.
Tools / Downloads
Get a copy of this page or view the extracted text.
Citing and Sharing
Basic information for referencing this web page. We also provide extended guidance on usage rights, references, copying or embedding.
Reference the current page of this Dissertation.
Hoskins, W. Dale (William Dale). Broadcast Advertising Sales Education: A Comparison of Perspectives of Broadcast Managers and Broadcast Educators in the South-Central Region of the United States, dissertation, December 1984; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc331530/m1/4/: accessed March 29, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .