Examining the Effects of Psychographics, Demographics, and Geographics on Time-Related Shopping Behaviors

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Description

The purpose of this study was to determine the effects of psychographic (shopping orientation, lifestyle, social class), demographic (gender, ethnicity, age), and geographic (area of residence) variables on time-related shopping behaviors when shopping for clothing for the self. The concept of time-related shopping behaviors has not been the focus of any study of the American market. Data (N = 550) were collected via a questionnaire with an online survey company. Through analysis of chi square statistics, ANOVA, Pearson product-moment correlation, and factor analysis, it was found that psychographics and demographics affected time-related and other shopping behaviors. Geographics was found to ... continued below

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vii, 80 p. : ill.

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Garnett, Rebecca December 2010.

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This thesis is part of the collection entitled: UNT Theses and Dissertations and was provided by UNT Libraries to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 6042 times , with 18 in the last month . More information about this thesis can be viewed below.

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  • Garnett, Rebecca

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Description

The purpose of this study was to determine the effects of psychographic (shopping orientation, lifestyle, social class), demographic (gender, ethnicity, age), and geographic (area of residence) variables on time-related shopping behaviors when shopping for clothing for the self. The concept of time-related shopping behaviors has not been the focus of any study of the American market. Data (N = 550) were collected via a questionnaire with an online survey company. Through analysis of chi square statistics, ANOVA, Pearson product-moment correlation, and factor analysis, it was found that psychographics and demographics affected time-related and other shopping behaviors. Geographics was found to affect shopping behavior, but not specifically the time-related shopping behaviors studied.

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vii, 80 p. : ill.

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UNT Theses and Dissertations

Theses and dissertations represent a wealth of scholarly and artistic content created by masters and doctoral students in the degree-seeking process. Some ETDs in this collection are restricted to use by the UNT community.

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  • December 2010

Added to The UNT Digital Library

  • May 4, 2011, 1:11 p.m.

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  • June 23, 2011, 1:52 p.m.

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Citations, Rights, Re-Use

Garnett, Rebecca. Examining the Effects of Psychographics, Demographics, and Geographics on Time-Related Shopping Behaviors, thesis, December 2010; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc33151/: accessed August 18, 2017), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .