Retail Image Dimensions: An Empirical Analysis Metadata

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  • Main Title Retail Image Dimensions: An Empirical Analysis


  • Author: Palmer, Arthur M. (Arthur Mohler)
    Creator Type: Personal


  • Chair: Greenberg, Barnett
    Contributor Type: Personal
    Contributor Info: Major Professor
  • Committee Member: Ellis, Michael
    Contributor Type: Personal
    Contributor Info: Minor Professor
  • Committee Member: Lumpkin, James R.
    Contributor Type: Personal
  • Committee Member: Rachel, Frank M.
    Contributor Type: Personal


  • Name: North Texas State University
    Place of Publication: Denton, Texas


  • Creation: 1982-08


  • English


  • Content Description: The goals of this dissertation were to determine the salient cognitive dimensions of retail image in the perceptions of consumers and the image attributes related to those dimensions. This study took advantage of multidimensional scaling techniques (MDS) to create dimensioned perceptual maps based on nonpredetermined attributes. Similarities data about five Dallas shopping centers, gathered by questionnaires from a sample (n=181) of women shoppers interviewed at the centers, were analyzed to discover the perceived dimensions of image. Similarities data were also collected on fifteen attributes previously found to be significant. MDS configurations of the attributes were compared with the retail image configuration by means of a matrix fitting technique. These comparisons categorized the attributes according to the dimensions with which they were congruent. Evaluation of these groups provided a means for identifying and naming the primary perceptual dimensions. Saliency of the perceived dimensions was tested by congruency matching respondent preferences to perceptions.
  • Physical Description: viii, 149 leaves : ill.


  • Keyword: consumer perceptions
  • Keyword: retail shopping
  • Keyword: female shoppers
  • Library of Congress Subject Headings: Consumer's preferences.
  • Library of Congress Subject Headings: Shopping.
  • Library of Congress Subject Headings: Shopping centers.


  • Name: UNT Theses and Dissertations
    Code: UNTETD


  • Name: UNT Libraries
    Code: UNT


  • Rights Access: public
  • Rights Holder: Palmer, Arthur M. (Arthur Mohler)
  • Rights License: copyright
  • Rights Statement: Copyright is held by the author, unless otherwise noted. All rights reserved.

Resource Type

  • Thesis or Dissertation


  • Text


  • Accession or Local Control No: 1002782350-Palmer
  • Call Number: 379 N81 no. 1911
  • UNT Catalog No.: b1311544
  • OCLC: 11392669
  • Archival Resource Key: ark:/67531/metadc330964


  • Academic Department: Business Administration
  • Degree Discipline: Marketing
  • Degree Level: Doctoral
  • Degree Name: Doctor of Philosophy
  • Degree Publication Type: disse
  • Degree Grantor: North Texas State University