Retail Image Dimensions: An Empirical Analysis

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The goals of this dissertation were to determine the salient cognitive dimensions of retail image in the perceptions of consumers and the image attributes related to those dimensions. This study took advantage of multidimensional scaling techniques (MDS) to create dimensioned perceptual maps based on nonpredetermined attributes. Similarities data about five Dallas shopping centers, gathered by questionnaires from a sample (n=181) of women shoppers interviewed at the centers, were analyzed to discover the perceived dimensions of image. Similarities data were also collected on fifteen attributes previously found to be significant. MDS configurations of the attributes were compared with the retail image ... continued below

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viii, 149 leaves : ill.

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Palmer, Arthur M. (Arthur Mohler) August 1982.

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This dissertation is part of the collection entitled: UNT Theses and Dissertations and was provided by UNT Libraries to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 153 times . More information about this dissertation can be viewed below.

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  • Palmer, Arthur M. (Arthur Mohler)

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Description

The goals of this dissertation were to determine the salient cognitive dimensions of retail image in the perceptions of consumers and the image attributes related to those dimensions. This study took advantage of multidimensional scaling techniques (MDS) to create dimensioned perceptual maps based on nonpredetermined attributes. Similarities data about five Dallas shopping centers, gathered by questionnaires from a sample (n=181) of women shoppers interviewed at the centers, were analyzed to discover the perceived dimensions of image. Similarities data were also collected on fifteen attributes previously found to be significant. MDS configurations of the attributes were compared with the retail image configuration by means of a matrix fitting technique. These comparisons categorized the attributes according to the dimensions with which they were congruent. Evaluation of these groups provided a means for identifying and naming the primary perceptual dimensions. Saliency of the perceived dimensions was tested by congruency matching respondent preferences to perceptions.

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viii, 149 leaves : ill.

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UNT Theses and Dissertations

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  • August 1982

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  • Aug. 22, 2014, 6 p.m.

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  • May 15, 2018, 9 a.m.

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Palmer, Arthur M. (Arthur Mohler). Retail Image Dimensions: An Empirical Analysis, dissertation, August 1982; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc330964/: accessed July 20, 2018), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .