Profile Development of Commenters Versus Non-Commenters on International Marketing Questionnaires

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Description

The objectives of this dissertation were to: (1) discover whether commenters and non-commenters on an international marketing questionnaire differ based on sociodemographic, nationality, and personality characteristics; (2) determine whether commenters with greater life satisfaction are more likely to provide positive comments; (3) determine whether commenters differ in response styles due to their national background; and (4) discover whether commenters differ (based on sociodemo-graphic, nationality, and personality characteristics) in their propensity to comment on the design rather than on other questionnaire issues. An exploratory design was used to satisfy these objectives.

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vi, 209 leaves: ill.

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Knauber, Ines May 1987.

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This dissertation is part of the collection entitled: UNT Theses and Dissertations and was provided by UNT Libraries to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 24 times . More information about this dissertation can be viewed below.

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  • Knauber, Ines

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Description

The objectives of this dissertation were to: (1) discover whether commenters and non-commenters on an international marketing questionnaire differ based on sociodemographic, nationality, and personality characteristics; (2) determine whether commenters with greater life satisfaction are more likely to provide positive comments; (3) determine whether commenters differ in response styles due to their national background; and (4) discover whether commenters differ (based on sociodemo-graphic, nationality, and personality characteristics) in their propensity to comment on the design rather than on other questionnaire issues. An exploratory design was used to satisfy these objectives.

Physical Description

vi, 209 leaves: ill.

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UNT Theses and Dissertations

Theses and dissertations represent a wealth of scholarly and artistic content created by masters and doctoral students in the degree-seeking process. Some ETDs in this collection are restricted to use by the UNT community.

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  • May 1987

Added to The UNT Digital Library

  • Aug. 22, 2014, 6 p.m.

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  • March 18, 2016, 9:06 a.m.

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Citations, Rights, Re-Use

Knauber, Ines. Profile Development of Commenters Versus Non-Commenters on International Marketing Questionnaires, dissertation, May 1987; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc330948/: accessed April 20, 2018), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .