Marketing in Non-Profit Higher Education

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Description

The problem of this study was to determine the status of marketing activities among four-year, publicly-controlled institutions of higher education in the United States. A survey was conducted of all 549 four-year, publicly controlled institutions listed in the 1980 Education Directory. Questionnaires were mailed to those administrators whose titles implied public relations responsibilities. This group of respondents was presumed to comprise the individuals who were most likely to be knowledgeable about marketing activities in their institutions. Responses were received from 364 (66.3 per cent) of the officers, who represented 364 institutions from 49 states.

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x, 205 leaves : ill.

Creation Information

Firoz, Mohammad Nadeem May 1982.

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  • Firoz, Mohammad Nadeem

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Description

The problem of this study was to determine the status of marketing activities among four-year, publicly-controlled institutions of higher education in the United States. A survey was conducted of all 549 four-year, publicly controlled institutions listed in the 1980 Education Directory. Questionnaires were mailed to those administrators whose titles implied public relations responsibilities. This group of respondents was presumed to comprise the individuals who were most likely to be knowledgeable about marketing activities in their institutions. Responses were received from 364 (66.3 per cent) of the officers, who represented 364 institutions from 49 states.

Physical Description

x, 205 leaves : ill.

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  • Accession or Local Control No: 1002782543-Firoz
  • Call Number: 379 N81 no. 1834
  • UNT Catalog No.: b1248400 | External Link
  • Call Number: 10656388
  • Archival Resource Key: ark:/67531/metadc330815

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UNT Theses and Dissertations

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  • May 1982

Added to The UNT Digital Library

  • Aug. 22, 2014, 6 p.m.

Description Last Updated

  • June 13, 2018, 8:28 a.m.

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Firoz, Mohammad Nadeem. Marketing in Non-Profit Higher Education, dissertation, May 1982; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc330815/: accessed June 18, 2018), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .