The Effects of Content and Layout Variation in Newspaper Advertising for Legal Services

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Description

The focus of this investigation is on the effects that content and layout forms of newspaper advertising have on consumer attitudes toward the legal profession. A second major purpose of the study was to determine the differences which exist between certain socio-demographic categories with respect to attitude towards the advertised lawyer and the legal advertisements. Thirteen variations of a legal advertisement for the newspaper medium were developed and shown to consumers and then tested by measuring consumers' attitudes toward twelve lawyer-related attributes and ten advertisement-related attributes.

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iii, 185 leaves : ill.

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Webster, Cynthia August 1984.

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This dissertation is part of the collection entitled: UNT Theses and Dissertations and was provided by UNT Libraries to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 92 times . More information about this dissertation can be viewed below.

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  • Webster, Cynthia

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Description

The focus of this investigation is on the effects that content and layout forms of newspaper advertising have on consumer attitudes toward the legal profession. A second major purpose of the study was to determine the differences which exist between certain socio-demographic categories with respect to attitude towards the advertised lawyer and the legal advertisements. Thirteen variations of a legal advertisement for the newspaper medium were developed and shown to consumers and then tested by measuring consumers' attitudes toward twelve lawyer-related attributes and ten advertisement-related attributes.

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iii, 185 leaves : ill.

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UNT Theses and Dissertations

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  • August 1984

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  • Aug. 22, 2014, 6 p.m.

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  • Jan. 22, 2018, 10:03 a.m.

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Webster, Cynthia. The Effects of Content and Layout Variation in Newspaper Advertising for Legal Services, dissertation, August 1984; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc330698/: accessed August 17, 2018), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .