A Comparison of Mall Shopping Behavior Between Hispanic-Americans and Anglo-Americans Metadata

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Title

  • Main Title A Comparison of Mall Shopping Behavior Between Hispanic-Americans and Anglo-Americans

Creator

  • Author: Sanchez, Marissa R.
    Creator Type: Personal

Contributor

  • Chair: Kim, Youn-Kyung
    Contributor Type: Personal
    Contributor Info: Major Professor
  • Committee Member: Pelton, Lou E.
    Contributor Type: Personal
  • Committee Member: Sullivan, Pauline
    Contributor Type: Personal

Publisher

  • Name: University of North Texas
    Place of Publication: Denton, Texas

Date

  • Creation: 2002-08
  • Digitized: 2007-07-16

Language

  • English

Description

  • Content Description: The population percentage, population growth, buying power, and geographic concentration of Hispanic-Americans in the United States is causing marketers and retailers to carefully examine this market segment. Through a better understanding of Hispanic-American consumers, marketers and retailers will be more capable of meeting their wants and needs. Tailoring marketing promotions and strategies can help a company more effectively reach the Hispanic-American market. This study compared Hispanic-Americans and Anglo-Americans in their general shopping characteristics, responses to excitement in the mall, consumption patterns, and repatronage intention. A total of seven hypotheses were developed, all of which were either supported or partially supported.

Subject

  • Library of Congress Subject Headings: Hispanic American consumers -- Texas.
  • Library of Congress Subject Headings: Consumers -- Texas.
  • Library of Congress Subject Headings: Consumer behavior -- Texas.
  • Keyword: Retailing
  • Keyword: Hispanic-Americans
  • Keyword: shopping
  • Keyword: consumer behavior
  • Keyword: mall

Collection

  • Name: UNT Theses and Dissertations
    Code: UNTETD

Institution

  • Name: UNT Libraries
    Code: UNT

Rights

  • Rights Access: public
  • Rights License: copyright
  • Rights Holder: Sanchez, Marissa R.
  • Rights Statement: Copyright is held by the author, unless otherwise noted. All rights reserved.

Resource Type

  • Thesis or Dissertation

Format

  • Text

Identifier

  • OCLC: 50817972
  • Archival Resource Key: ark:/67531/metadc3213

Degree

  • Degree Name: Master of Science
  • Degree Level: Master's
  • Degree Discipline: Industrial-Technical Merchandising and Fabric Analytics
  • Academic Department: School of Merchandising and Hospitality Management
  • Degree Grantor: University of North Texas

Note