A Comparison of Mall Shopping Behavior Between Hispanic-Americans and Anglo-Americans Page: 34
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Beatty and Ferrell's (1998) scale was also used for statements measuring
shopping enjoyment. The following four statements were used: "Shopping is a waste of
time," "Shopping is entertaining to me," "Shopping is a way I like to spend my leisure
time," and "Shopping is one of my favorite activities." A 7-point Likert scale was also
used, ranging from 1 (strongly disagree) to 7 (strongly agree). The data collected were
interval.
For compulsive shopping tendencies, Faber and O'Guinn's (1992) scale was
employed. Three of six available statements were used, including "If I have any money
left at the end of the pay period, I just have to spend it," "I have bought things even
though I couldn't afford them," "I have bought myself something in order to make myself
feel better," and "I feel others would be horrified if they knew of my spending habits."
The three statements used were chosen since they appeared most appropriate in
gauging compulsive behavior. All statements were measured on a 7-point Likert scale
ranging from 1 (strongly disagree) to 7 (strongly agree). The data collected were interval.
Responses to Excitement
In measuring responses to excitement in the mall, Wakefield and Baker's (1998)
scale was used. Wakefield and Baker's (1998) study provides five sets of adjectives
ranging from negative to positive (e.g., unexciting - exciting and dull - interesting). For
this research study, questions were formulated using the positive adjective of two of these
ranges. Statements used were: "This mall is exciting" and "I find this mall to be
interesting." A 7-point Likert scale was used ranging from 1 (strongly disagree) to 7
(strongly agree). The type of data collected was interval.
Consumption Patterns34
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Sanchez, Marissa R. A Comparison of Mall Shopping Behavior Between Hispanic-Americans and Anglo-Americans, thesis, August 2002; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc3213/m1/35/: accessed April 19, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .