A Comparison of Mall Shopping Behavior Between Hispanic-Americans and Anglo-Americans

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Description

The population percentage, population growth, buying power, and geographic concentration of Hispanic-Americans in the United States is causing marketers and retailers to carefully examine this market segment. Through a better understanding of Hispanic-American consumers, marketers and retailers will be more capable of meeting their wants and needs. Tailoring marketing promotions and strategies can help a company more effectively reach the Hispanic-American market. This study compared Hispanic-Americans and Anglo-Americans in their general shopping characteristics, responses to excitement in the mall, consumption patterns, and repatronage intention. A total of seven hypotheses were developed, all of which were either supported or partially supported.

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Sanchez, Marissa R. August 2002.

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This thesis is part of the collection entitled: UNT Theses and Dissertations and was provided by UNT Libraries to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 990 times , with 4 in the last month . More information about this thesis can be viewed below.

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  • Sanchez, Marissa R.

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Description

The population percentage, population growth, buying power, and geographic concentration of Hispanic-Americans in the United States is causing marketers and retailers to carefully examine this market segment. Through a better understanding of Hispanic-American consumers, marketers and retailers will be more capable of meeting their wants and needs. Tailoring marketing promotions and strategies can help a company more effectively reach the Hispanic-American market. This study compared Hispanic-Americans and Anglo-Americans in their general shopping characteristics, responses to excitement in the mall, consumption patterns, and repatronage intention. A total of seven hypotheses were developed, all of which were either supported or partially supported.

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  • August 2002

Added to The UNT Digital Library

  • Sept. 26, 2007, 2:39 a.m.

Description Last Updated

  • June 23, 2008, 4:07 p.m.

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Citations, Rights, Re-Use

Sanchez, Marissa R. A Comparison of Mall Shopping Behavior Between Hispanic-Americans and Anglo-Americans, thesis, August 2002; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc3213/: accessed July 26, 2017), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .