Ethics of Teaching: Beliefs and Behaviors of Community College Faculty Page: 40
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shown that an individual's attitude toward performing a behavior
(Aact) and the subjective norm (SN) which represents the overall
perception of what relevant others should and should not do,
work together to determine intention to perform behavior (BI)
(Netemeyer et. al., 1991). BI is the only direct antecedent and
will predict behavior accurately if three boundary conditions
hold: 1) the intention and behavior measures correspond in
specificity of action, target, context, and the time frame; 2)
intention does not change in the interval between assessment of
BI and assessment of B; and 3) the behavior in question is under
the actor's volitional control; i.e. the actor can decide at
will to perform or not to perform the behavior.
TORA was developed primarily in response to the frustration
which resulted from repeated failure to predict behavior from
traditional measures of attitude (Grathoff, 1970). Prior to its
development, belief was thought to be a component of attitude,
and, thus, any change in belief was a component of attitude, and
that any change in belief would be accompanied by a change in
attitude (Terry, et. al., 1993). Fishbein and Raven (1961)
developed an instrument that independently measured beliefs and
attitudes. Rather than being highly correlated, the two were
There are numerous studies that have looked at the
relationship between beliefs and behavior. Since the 1960s,
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Scales, Renay Ford. Ethics of Teaching: Beliefs and Behaviors of Community College Faculty, dissertation, August 2002; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc3212/m1/46/: accessed May 21, 2019), University of North Texas Libraries, Digital Library, https://digital.library.unt.edu; .