The Media and Communication Industries: A 21st Century Perspective

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Article discussing a 21st century perspective on the media and communication industry.

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14 p.

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Albarran, Alan B. November 2010.

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This article is part of the collection entitled: UNT Scholarly Works and was provided by UNT College of Arts and Sciences to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 341 times . More information about this article can be viewed below.

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Description

Article discussing a 21st century perspective on the media and communication industry.

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14 p.

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Abstract: The media and communication industries are experiencing unprecedented change and evolution in the 21st century. This article examines this process with a case study method by analyzing the traditional and new media sectors using the following criteria: the markets in which they are engaged, the leaders in each of the respective industries, the economic potential of these industries, and their continuing evolution and transforming processes. The article argues that the media and communications industries can no longer be identified in terms of core sectors such as broadcasting or newspapers, but rather to a different structure of activities involving such areas as content, distribution, and search features. Further, the paper posits that new theoretical and methodological tools are needed by scholars to better understand the massive changes and transformation occurring across the media sector. A series of propositions concludes the paper, offering a framework on which to build future research and analysis.

Source

  • ComHumanitas, 2010. Quito: Universidad de Los Hemisferios, pp. 1-14

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  • Publication Title: ComHumanitas
  • Volume: 1
  • Page Start: 1
  • Page End: 14
  • Peer Reviewed: Yes

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UNT Scholarly Works

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  • November 2010

Added to The UNT Digital Library

  • Jan. 24, 2011, 2:10 p.m.

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  • Feb. 10, 2015, 3:09 p.m.

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Albarran, Alan B. The Media and Communication Industries: A 21st Century Perspective, article, November 2010; [Quito, Ecuador]. (digital.library.unt.edu/ark:/67531/metadc30854/: accessed July 23, 2017), University of North Texas Libraries, Digital Library, digital.library.unt.edu; crediting UNT College of Arts and Sciences.