FCC Reports, Second Series, Volume 67, January 27, 1978 to June 22 1978 Page: 1,557
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Scripps-Howard Broadcasting Corn pany 1557
Two Years After the Buses Rolled"; "A Day in the Life of Harold
Ford"; "Prescription: Food"; and "The School Crisis." The station also
presented syndicated programs including: "Which Way America";
"From King to Congress"; "Rush Toward Freedom"; and "The Strug-
gle for Freedom: Martin Luther King Remembered."
10. WMC-TV also claims that its news coverage of local black
groups between July 1975 and June 1976 included eleven stories on
PUSH, 47 on the local NAACP chapter, and twelve on the Urban
League. The Urban League stories included coverage of the organiza-
tion's convention in Atlanta. The licensee admits that some PUSH
press conferences involving a 1973 boycott of one J. C. Penney store
may well not have been covered, as no station records remain to re-
solve the question.' A subsequent PUSH boycott of a bank was consid-
ered to be a small and irrelevant part of a larger story-the legal
problems of Stax Record Company-and hence was not covered;
Scripps also invokes the normal variance in news judgment between
licensee and special interest groups in such situations. As to allegations
that WMC-TV "conspired [with other Memphis licensees] to exclude
positive images of black charitable, civic and educational institutions"
from the air waves, the licensee states its weekly half-hour news inter-
view program, Close-Up, has featured blacks as guests in 26 percent of
the programs in the term under review; similarly on a weekly discus-
sion program, Face to Face, 23.2 percent of the term's guests were
black. While asserting that family reunions and church socials-black
or white-are not generally newsworthy in a metropolitan area such as
Memphis, applicant states its coverage of "lighter matters" involving
blacks has included several dozen recent news stories, features, etc.
concerning black art, black culture, and accomplishments of prominent
black professionals. PUSH's allegation that WMC-TV failed to publi-
cize an annual church convention and neglects black perspectives on
theology is met with the statement that a four-camera remote unit and
ten-person crew videotaped a special program during the last such
convention and televised it November 9, 1975. WMC-TV claims that
the coverage was the fourth year services and proceedings at the
church convention had been telecast. Regarding black views of theol-
ogy, the licensee alleges that The Oris Mays Show has been locally
produced and presented on Sunday mornings for some ten years, and
regularly includes a sermon by Reverend Mays or a black guest min-
ister. Applicant also reminds Rev. Kyles that his own church's services
were televised March 9, 1975.
11. Finally, regarding the two instances of police conduct, applicant
states that the Elton Hayes incident occurred in 1971, and, as a "fla-
grant case of police brutality," was thoroughly reported, but does not
dispute Kyles' assertion that the victim's mother and companions were
never interviewed. Similarly, family members were not interviewed in
the Eddie Fifer case, which involved a shooting arising out of a police
attempt to serve a traffic warrant, but the applicant states the story
was covered though in far less detail than the Hayes incident.
;PUSH and applicant differ in their recollection of the year of this boycott, but a single story-
whatever its vintage-raises no question of journalistic discretion, particularly where there is no
indication of slanting, staging, distortion, or exclusion. See Ta0t Brndcasting Co., 3 FCC 2d 770), 791
67 F.C.C. 2d
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United States. Federal Communications Commission. FCC Reports, Second Series, Volume 67, January 27, 1978 to June 22 1978, report, 1979; Washington D.C.. (digital.library.unt.edu/ark:/67531/metadc306594/m1/1585/?q=Oris%20Mays: accessed November 17, 2018), University of North Texas Libraries, Digital Library, digital.library.unt.edu; crediting UNT Libraries Government Documents Department.