A Mixed Method Analysis of Undergraduate Student-run Public Relations Firms on U.S. College Campuses Metadata

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Title

  • Main Title A Mixed Method Analysis of Undergraduate Student-run Public Relations Firms on U.S. College Campuses

Creator

  • Author: Maben, Sarah Kathleen
    Creator Type: Personal

Contributor

  • Chair: Whitson, Kathleen K.
    Contributor Type: Personal
    Contributor Info: Major Professor
  • Chair: Cutright, Marc, 1952-
    Contributor Type: Personal
    Contributor Info: Co-Major Professor
  • Committee Member: Chen, Pu-Shih Daniel
    Contributor Type: Personal

Publisher

  • Name: University of North Texas
    Place of Publication: Denton, Texas

Date

  • Creation: 2010-08

Language

  • English

Description

  • Content Description: Student-run public relations firms are part of collegiate public relations pedagogy, and this study used a mixed-method approach to analyze such firms on U.S. campuses. A listing of campuses with student-run firms was created as part of this study. Through an online survey questionnaire, advisers from 55 of the 119 student-run firms provided data about firm characteristics and observations about student learning and career development. Multiple correspondence analyses was used to see if the firms grouped into clusters and somewhat aligned with previous research by Lee Bush in 2009. Firms clustered into four groups, with the fourth group representing a mix of the other three. One additional finding was that firm characteristics are more similar than dissimilar even when comparing firms of varying years in operation. Analysis of variance to compare characteristics between different types of firms revealed that one type of firm tended to employ students at a higher average number of hours per week (F = 6.61, eta squared=0.16) and one was more likely to be accredited by the Accrediting Council on Education in Journalism and Mass Communications (F = 3.71, eta squared=0.13). Advisers reported mostly positive reflections on observed transformations they see in their student workers and the value of the firm experience including how it helps students in post-graduation job attainment. Responses to a graduate questionnaire is included but, because of low response rate (N = 6), provided only cursory information.
  • Physical Description: vii, 156 p. : ill.

Subject

  • Keyword: Public relations
  • Keyword: agency
  • Keyword: firm
  • Keyword: student-run
  • Library of Congress Subject Headings: Universities and colleges -- Public relations -- United States.
  • Library of Congress Subject Headings: Public relations firms -- United States.
  • Library of Congress Subject Headings: College publicity -- United States.

Coverage

  • Place Name: United States

Collection

  • Name: UNT Theses and Dissertations
    Code: UNTETD

Institution

  • Name: UNT Libraries
    Code: UNT

Rights

  • Rights Access: public
  • Rights License: copyright
  • Rights Holder: Maben, Sarah Kathleen
  • Rights Statement: Copyright is held by the author, unless otherwise noted. All rights reserved.

Resource Type

  • Thesis or Dissertation

Format

  • Text

Identifier

  • OCLC: 696781070
  • UNT Catalog No.: b3910600
  • Archival Resource Key: ark:/67531/metadc30486

Degree

  • Degree Name: Doctor of Philosophy
  • Degree Level: Doctoral
  • Degree Discipline: Higher Education
  • Academic Department: Department of Counseling and Higher Education
  • Degree Grantor: University of North Texas

Note

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