U.S. Postal Service: Overview of Initiatives to Increase Revenue and Introduce Nonpostal Services and Experimental Postal Products Page: 16 of 37
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Nonpostal Services and
Experimental Postal
ProductsReasons for Pursuing the
55 InitiativesUSPS is pursuing three stakeholder-identified initiatives that are
extensions of its existing nonpostal services. Two of these initiatives are
ongoing, including an effort to allow customers to change their addresses
using mobile devices, which expands the ways a customer can request
address changes through MoverSource. USPS is also pursuing four
stakeholder-identified initiatives involving experimental postal products.23
Two that have completed market testing and are ongoing as permanent
postal products are Every Door Direct MailTM, which is designed to make
it easier for small and medium-sized businesses to advertise using the
mail, and Reinvigorate Samples, which is intended to encourage
increased mailings of product samples. Market tests for the two other
experimental postal products-prepaid postage on the sale of greeting
card and a campaign to involve selected companies in direct mail
advertising-are under way.
USPS pursued these 55 initiatives for reasons including revenue
generation and adding value to the mail, among others, as shown in
figure 1. Twenty-four initiatives (44 percent) were pursued solely or
primarily to grow revenue, including a First-Class Package Service for
packages weighing less than 1 pound-the only per-ounce pricing in the
marketplace, according to USPS officials. To grow revenue, USPS also
introduced several options for returning unwanted merchandise more
easily and conveniently. USPS officials could not provide estimates of the
expected net income for all of the 55 initiatives; however, the officials
estimated that 9 of them will collectively generate a net contribution of
about $240 million in fiscal year 2012.23These four initiatives are among the eight total experimental products for which USPS
has received PRC approval for market testing.GAO-13-216 U.S. Postal Service
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United States. Government Accountability Office. U.S. Postal Service: Overview of Initiatives to Increase Revenue and Introduce Nonpostal Services and Experimental Postal Products, report, January 15, 2013; Washington D.C.. (https://digital.library.unt.edu/ark:/67531/metadc298921/m1/16/: accessed April 19, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; crediting UNT Libraries Government Documents Department.