U.S. Postal Service: Overview of Initiatives to Increase Revenue and Introduce Nonpostal Services and Experimental Postal Products Page: 11 of 37
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including the activities to be performed by USPS and the terms of
reimbursement, if applicable. One such agreement allows USPS to
accept passport applications on behalf of the U.S. Department of State
Given declining mail volumes, customers' changing needs and their use
of the mail, and a desire to address these issues, USPS began engaging
with internal and external stakeholders within the postal community to
generate ideas for innovative products and services that could generate
additional revenue. In the summer and fall of 2010, USPS held a series of
discussions, including an innovation symposium with stakeholders
including business leaders, partners, customers, suppliers, and
academics, to gather insights on potential innovations and revenue
opportunities. According to USPS, the outreach generated over 1,500
potential initiatives, which were evaluated and winnowed down based on
a variety of factors, such as time to implement, return on investment, and
strategic fit. According to USPS, its decisions to pursue certain initiatives
have been guided by several recurring themes, including:
* making it easier and more convenient for businesses and consumers
to do business;
* promoting mailing best practices, such as those that incorporate
barcode technology into advertising campaigns; and
* innovating and leading in e-commerce delivery to meet the needs of
the mobile generation.
In addition to these recurring themes, each initiative is aligned to support
one of USPS's three primary marketing strategies. These strategies are:
(1) First-Class Mail-slow the diversion of First-Class Mail by
differentiating hard copy from digital mail and embracing new
opportunities from digital and social media; (2) Marketing Mail-simplify
the use of marketing mail for businesses and promote emerging
technologies for marketing mail; and (3) Shipping Services-develop
solutions to grow shipping services in the e-commerce market.
USPS's overall strategic direction is described annually in its
Comprehensive Statement of Postal Operations and the impact of these
strategies is described in its annual Integrated Financial Plan-both of
GAO-13-216 U.S. Postal Service
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United States. Government Accountability Office. U.S. Postal Service: Overview of Initiatives to Increase Revenue and Introduce Nonpostal Services and Experimental Postal Products, report, January 15, 2013; Washington D.C.. (https://digital.library.unt.edu/ark:/67531/metadc298921/m1/11/: accessed March 24, 2019), University of North Texas Libraries, Digital Library, https://digital.library.unt.edu; crediting UNT Libraries Government Documents Department.