The Changing Face of Ralph Lauren's Advertising: A New Lifestyle Image and Increased Nudity

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Description

Advertising, which is an important sales tool for brands to the masses, may produce lasting impressions of a company and its products. These impressions rely on a consistent message over time to maintain a brand's image. This study examines how Ralph Lauren's advertising images have changed from a country club lifestyle image to urban/hip. In addition, the study examines the increased use of nudity and sexual imagery in Lauren's advertising. The findings were obtained by content analyzing all Ralph Lauren advertisements appearing in Gentlemen's Quarterly magazine from 1980 to 2000 (N=283). The study finds that Ralph Lauren lifestyle images have ... continued below

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LaCaze, Tray August 2001.

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This thesis is part of the collection entitled: UNT Theses and Dissertations and was provided by UNT Libraries to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 11203 times , with 31 in the last month . More information about this thesis can be viewed below.

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  • LaCaze, Tray

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Advertising, which is an important sales tool for brands to the masses, may produce lasting impressions of a company and its products. These impressions rely on a consistent message over time to maintain a brand's image. This study examines how Ralph Lauren's advertising images have changed from a country club lifestyle image to urban/hip. In addition, the study examines the increased use of nudity and sexual imagery in Lauren's advertising. The findings were obtained by content analyzing all Ralph Lauren advertisements appearing in Gentlemen's Quarterly magazine from 1980 to 2000 (N=283). The study finds that Ralph Lauren lifestyle images have become more urban/hip, and that Lauren's advertising is utilizing more nudity, sexual interaction, and homoerotic imagery. By examining Ralph Lauren's shifting brand image via its advertising, this study contributes to a greater understanding of the connection between advertising and a company's brand image.

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  • August 2001

Added to The UNT Digital Library

  • Sept. 25, 2007, 10:37 p.m.

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  • April 26, 2016, 4:31 p.m.

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Citations, Rights, Re-Use

LaCaze, Tray. The Changing Face of Ralph Lauren's Advertising: A New Lifestyle Image and Increased Nudity, thesis, August 2001; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc2887/: accessed October 21, 2017), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .