Confronting Convergence: Are Higher Education Administrators Using a Strategic Planning Approach to Mass Communication Curriculum Convergence?

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Description

Professors in mass communications departments of higher education institutions continue to search for the best way to prepare graduates for the ever-changing world of print, broadcast, and online media. Business administration theories have long been used in other areas, including education. While some application of strategic planning has been documented with regards to education, there is not much to reference in this area. The study investigated the use of strategic planning in developing a course of action for curriculum convergence in mass communication programs. The study used a purposive sample to determine if administrators are utilizing this method as a ... continued below

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Huckeba, Kristyn L. May 2010.

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This thesis is part of the collection entitled: UNT Theses and Dissertations and was provided by UNT Libraries to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 497 times . More information about this thesis can be viewed below.

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  • Huckeba, Kristyn L.

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Description

Professors in mass communications departments of higher education institutions continue to search for the best way to prepare graduates for the ever-changing world of print, broadcast, and online media. Business administration theories have long been used in other areas, including education. While some application of strategic planning has been documented with regards to education, there is not much to reference in this area. The study investigated the use of strategic planning in developing a course of action for curriculum convergence in mass communication programs. The study used a purposive sample to determine if administrators are utilizing this method as a part of curriculum convergence. The results indicated a use of this method among institutions involved in curriculum convergence.

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  • May 2010

Added to The UNT Digital Library

  • Sept. 10, 2010, 1:20 a.m.

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  • Jan. 11, 2011, 1:56 p.m.

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Citations, Rights, Re-Use

Huckeba, Kristyn L. Confronting Convergence: Are Higher Education Administrators Using a Strategic Planning Approach to Mass Communication Curriculum Convergence?, thesis, May 2010; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc28433/: accessed May 23, 2017), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .