You are what you wear: The examination of fashion leadership and general leadership among African American and Caucasian American college students.

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Description

The purpose of this study was twofold. First, the study compared fashion personality characteristics and shopping behaviors of African-American and Caucasian-American college students. Secondly, this study examined characteristics of leadership in general, and fashion leadership specifically, on fashion personality characteristics. The fashion personality characteristics studied included fashion leadership, fashion involvement, shopping enjoyment, and fashion consciousness. The participants consisted of 268 African Americans and 239 Caucasian Americans from two universities in the United States. Ethnicity was found to be an influence on fashion personality characteristics and shopping behaviors in this study. African Americans in the sample were found to have higher ... continued below

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Angelo, Davette May 2010.

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This thesis is part of the collection entitled: UNT Theses and Dissertations and was provided by UNT Libraries to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 3740 times , with 20 in the last month . More information about this thesis can be viewed below.

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  • Angelo, Davette

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Description

The purpose of this study was twofold. First, the study compared fashion personality characteristics and shopping behaviors of African-American and Caucasian-American college students. Secondly, this study examined characteristics of leadership in general, and fashion leadership specifically, on fashion personality characteristics. The fashion personality characteristics studied included fashion leadership, fashion involvement, shopping enjoyment, and fashion consciousness. The participants consisted of 268 African Americans and 239 Caucasian Americans from two universities in the United States. Ethnicity was found to be an influence on fashion personality characteristics and shopping behaviors in this study. African Americans in the sample were found to have higher levels of fashion personality characteristics and shopping behaviors than Caucasian Americans. Fashion leadership was found to be positively related to general leadership, fashion involvement, shopping enjoyment and fashion consciousness. General leadership was found to be positively related to fashion involvement, shopping enjoyment, fashion consciousness, academic classification level. However, there was no significant difference found between general leadership and age.

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  • May 2010

Added to The UNT Digital Library

  • Sept. 10, 2010, 1:20 a.m.

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  • Jan. 10, 2011, 5:28 p.m.

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Citations, Rights, Re-Use

Angelo, Davette. You are what you wear: The examination of fashion leadership and general leadership among African American and Caucasian American college students., thesis, May 2010; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc28387/: accessed September 22, 2017), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .