Media and Corporate Social Responsibility: How Leading Business Magazines Frame a Controversial Concept

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Corporate social responsibility (CSR) is an emerging concept that continues to play a controversial role in the business world. Different CSR theories and ethical foundations inform different approaches to embedding socially responsible behavior into today's business functions. As technology, globalization, and economic challenges change the corporate world, the meaning and application of CSR also changes. While no empirical evidence of CSR's impact on performance exists, many corporations operate under the assumption that CSR holds significant value. This study examines the framing of CSR in stories published by leading business magazines between 2008 and 2012. By examining the presentation of CSR ... continued below

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Riddell, Brad August 2013.

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This thesis is part of the collection entitled: UNT Theses and Dissertations and was provided by UNT Libraries to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 579 times , with 18 in the last month . More information about this thesis can be viewed below.

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  • Riddell, Brad

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Corporate social responsibility (CSR) is an emerging concept that continues to play a controversial role in the business world. Different CSR theories and ethical foundations inform different approaches to embedding socially responsible behavior into today's business functions. As technology, globalization, and economic challenges change the corporate world, the meaning and application of CSR also changes. While no empirical evidence of CSR's impact on performance exists, many corporations operate under the assumption that CSR holds significant value. This study examines the framing of CSR in stories published by leading business magazines between 2008 and 2012. By examining the presentation of CSR concepts, the resulting analysis can provide important conclusions for corporations, public relations practitioners, mass media, and consumers. This study resulted in a hierarchical pyramid of frames that organizes the framing of CSR in business magazines into three layers: category, motivation, and classification as either responsible behavior or irresponsible behavior. These results lead to recommendations for future CSR research, including the need for quantitative evidence of a connection or disconnection between CSR and profitability.

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  • August 2013

Added to The UNT Digital Library

  • April 23, 2014, 8:20 p.m.

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  • Nov. 16, 2016, 2:36 p.m.

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Riddell, Brad. Media and Corporate Social Responsibility: How Leading Business Magazines Frame a Controversial Concept, thesis, August 2013; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc283861/: accessed November 21, 2018), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .