Analyzing Patterns Within Academic and Legal Definitions: a Qualitative Content Analysis of the Term "Cyberbullying" Page: 42
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3.3.1 Process of Qualitative Content Analysis
Like quantitative content analysis, qualitative content analysis follows a strict
method of analyzing collected data. What follows is a general guideline for the analysis of
data during qualitative content analysis. Zhang and Wildmuth (2009) identified eight steps
1. Prepare the data. Data was collected from the research articles and state
legislation and copied into a spreadsheet.
2. Define the unit of analysis. These are the particular unit of analysis for this study
3. Develop categories and a coding scheme. This study is inductive rather than
deducing from a pre determined method of coding. Therefore emergent coding
will be used.
4. Test your coding scheme on a sample of text. Since emergent coding was being
used on a relatively small amount of data, this step was conducted at the end of
coding the academic definitions, but before coding the legal definitions.
5. Code all the text. The coding took place in two separate sessions. One for
academic, one for legal. The legal coding took place after the categorization of
the academic codes. Themes were derived once both sets of codes were
6. Assess your coding consistency. After the initial coding of the data, the codes
were reviewed by three reviewers and adjusted until reaching 100% agreement.
Additionally, the review process was repeated as the codes were collapsed and
7. Draw Conclusions from the coded data. After both sets of data were coded and
categorized, themes were interpreted from the results. After themes were
developed, the reviewers reviewed them until reaching 100% agreement.
8. Report your methods and findings. This will follow in Chapters three and four of
3.3.2 Quantitative Content Analysis
In addition to qualitative methods, some methods of quantitative content analysis
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Winn, Matthew R. Analyzing Patterns Within Academic and Legal Definitions: a Qualitative Content Analysis of the Term "Cyberbullying", dissertation, August 2013; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc283860/m1/43/: accessed March 17, 2018), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .