Programming for the Latino Youth: a Content Analysis of Prime Time Television Programs By Three Spanish-language Broadcast Networks

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This study reviews U.S. Spanish-language broadcast networks' prime time programming content targeted to the Latino youth audience. It explores the relationship between the Latino youth and prime time programming by Spanish-language broadcast networks and how they seek to attract this market as is reflected in the characteristics and quantity of their content and preferred formats by using the strategic management theory. This study identifies the amount and type of prime time programming that was catered to the Latino youth audience between 2003 and 2012 by the three major Spanish-language networks: Univision, Telemundo, and Telefutura. An observed pattern reveals that prime ... continued below

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Vazquez, Gabriel August 2013.

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  • Vazquez, Gabriel

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This study reviews U.S. Spanish-language broadcast networks' prime time programming content targeted to the Latino youth audience. It explores the relationship between the Latino youth and prime time programming by Spanish-language broadcast networks and how they seek to attract this market as is reflected in the characteristics and quantity of their content and preferred formats by using the strategic management theory. This study identifies the amount and type of prime time programming that was catered to the Latino youth audience between 2003 and 2012 by the three major Spanish-language networks: Univision, Telemundo, and Telefutura. An observed pattern reveals that prime time programming targeting Latino teenagers is relatively smaller and older in comparison to programming delivered through the general programming.

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  • August 2013

Added to The UNT Digital Library

  • April 23, 2014, 8:20 p.m.

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  • Nov. 16, 2016, 2:35 p.m.

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Vazquez, Gabriel. Programming for the Latino Youth: a Content Analysis of Prime Time Television Programs By Three Spanish-language Broadcast Networks, thesis, August 2013; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc283795/: accessed September 23, 2018), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .