The Effects of Alternative Presentation Formats on Biases and Heuristics in Human Decision Making

PDF Version Also Available for Download.

Description

The purpose of this research was to determine whether changes in the presentation format of items in a computer display could be used to alter the impact of specific cognitive biases, and to add to the knowledge needed to construct theory-based guidelines for output design. The problem motivating this study is twofold. The first part of the problem is the sub-optimal decision making caused by the use of heuristics and their associated cognitive biases. The second part of the problem is the lack of a theoretical basis to guide the design of information presentation formats to counter the effects of ... continued below

Physical Description

vii, 212 leaves: ill.

Creation Information

Van Dyke, Thomas P. (Thomas Peter) May 1996.

Context

This dissertation is part of the collection entitled: UNT Theses and Dissertations and was provided by UNT Libraries to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 90 times , with 9 in the last month . More information about this dissertation can be viewed below.

Who

People and organizations associated with either the creation of this dissertation or its content.

Publisher

Rights Holder

For guidance see Citations, Rights, Re-Use.

  • Van Dyke, Thomas P. (Thomas Peter)

Provided By

UNT Libraries

With locations on the Denton campus of the University of North Texas and one in Dallas, UNT Libraries serves the school and the community by providing access to physical and online collections; The Portal to Texas History and UNT Digital Libraries; academic research, and much, much more.

Contact Us

What

Descriptive information to help identify this dissertation. Follow the links below to find similar items on the Digital Library.

Description

The purpose of this research was to determine whether changes in the presentation format of items in a computer display could be used to alter the impact of specific cognitive biases, and to add to the knowledge needed to construct theory-based guidelines for output design. The problem motivating this study is twofold. The first part of the problem is the sub-optimal decision making caused by the use of heuristics and their associated cognitive biases. The second part of the problem is the lack of a theoretical basis to guide the design of information presentation formats to counter the effects of such biases.
An availability model of the impact of changes in presentation format on biases and heuristics was constructed based on the findings of a literature review. A six-part laboratory experiment was conducted utilizing a sample of 205 student subjects from the college of business. The independent variable was presentation format which was manipulated by altering the visual salience or visual recency of items of information in a visual computer display. The dependent variables included recall, perceived importance, and the subjects' responses to three judgment tasks.
The results clearly demonstrate that changes in presentation format can be used to alter the impact of cognitive biases on human decision making. The results also provide support for the availability model, with the exception of the proposed influence of learning style. Learning style was found to have no significant impact on decision making whether alone or in combination with changes in presentation format.
The results of this investigation demonstrate that by using our knowledge of cognitive processes (e.g., the visual salience effect, the visual recency effect, and the availability heuristic), presentation formats can be altered in order to moderate the effects of certain biases and heuristics in human decision making. An understanding of these results may be useful in improving DSS design.

Physical Description

vii, 212 leaves: ill.

Language

Identifier

Unique identifying numbers for this dissertation in the Digital Library or other systems.

Collections

This dissertation is part of the following collection of related materials.

UNT Theses and Dissertations

Theses and dissertations represent a wealth of scholarly and artistic content created by masters and doctoral students in the degree-seeking process. Some ETDs in this collection are restricted to use by the UNT community.

What responsibilities do I have when using this dissertation?

When

Dates and time periods associated with this dissertation.

Creation Date

  • May 1996

Added to The UNT Digital Library

  • March 26, 2014, 9:30 a.m.

Description Last Updated

  • July 29, 2015, 3:10 p.m.

Usage Statistics

When was this dissertation last used?

Yesterday: 1
Past 30 days: 9
Total Uses: 90

Interact With This Dissertation

Here are some suggestions for what to do next.

Start Reading

PDF Version Also Available for Download.

International Image Interoperability Framework

IIF Logo

We support the IIIF Presentation API

Van Dyke, Thomas P. (Thomas Peter). The Effects of Alternative Presentation Formats on Biases and Heuristics in Human Decision Making, dissertation, May 1996; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc279303/: accessed June 18, 2018), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .