Corporate Propaganda Analysis: a Case Study of Nike, Inc.

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Description

This study seeks to show how Nike, Inc. has effectively followed a strategy to increase the sale of its products that can be characterized as propaganda. Regarding method, this is a qualitative study which applied the propaganda analysis plan developed by Jowett & O'Donnell (1992) to examine and describe (1) Nike's ideology, (2) corporate structure and culture, (3) purpose, (4) targeted audiences, (5) the dissemination of the propaganda, (6) techniques for increasing its effectiveness, (7) existing counterpropaganda and contradictions, and (8) the effectiveness of the campaign. The study provides evidence that Nike engages in propaganda through an organized, systematic, and ... continued below

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iv, 137 leaves

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Anderson, Christian S. (Christian Spencer) December 1998.

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  • Anderson, Christian S. (Christian Spencer)

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Description

This study seeks to show how Nike, Inc. has effectively followed a strategy to increase the sale of its products that can be characterized as propaganda. Regarding method, this is a qualitative study which applied the propaganda analysis plan developed by Jowett & O'Donnell (1992) to examine and describe (1) Nike's ideology, (2) corporate structure and culture, (3) purpose, (4) targeted audiences, (5) the dissemination of the propaganda, (6) techniques for increasing its effectiveness, (7) existing counterpropaganda and contradictions, and (8) the effectiveness of the campaign. The study provides evidence that Nike engages in propaganda through an organized, systematic, and deliberate attempt to influence the beliefs, attitudes, perceptions, and actions of specific audiences for the purpose of accomplishing fixed objectives.

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iv, 137 leaves

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  • December 1998

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  • March 26, 2014, 9:30 a.m.

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  • Sept. 15, 2014, 1:43 p.m.

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Anderson, Christian S. (Christian Spencer). Corporate Propaganda Analysis: a Case Study of Nike, Inc., thesis, December 1998; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc279200/: accessed July 20, 2018), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .