The Electronic Ranch: the Information Environment of Cattle Breeders

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The present study was a longitudinal analysis of the information needs of Red Angus cattle breeders and their use of networked information services. It was based on two surveys. The first, conducted in 1995--96, polled all 1067 ranches of the Red Angus Association of America. Responses from 192 Red Angus breeders were used to determine the value of different information types and to evaluate perceptions of the greatest barriers to the adoption of network information services. The second survey, mailed to 41 Red Angus breeders in 1998, focused on early adopters and likely users of network services. Responses from 15 ... continued below

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ix, 175 leaves

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Hicks, Georgia Jane May 1999.

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  • Hicks, Georgia Jane

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Description

The present study was a longitudinal analysis of the information needs of Red Angus cattle breeders and their use of networked information services. It was based on two surveys. The first, conducted in 1995--96, polled all 1067 ranches of the Red Angus Association of America. Responses from 192 Red Angus breeders were used to determine the value of different information types and to evaluate perceptions of the greatest barriers to the adoption of network information services. The second survey, mailed to 41 Red Angus breeders in 1998, focused on early adopters and likely users of network services. Responses from 15 breeders were used to evaluate perceptions of the greatest barriers to the effective use of Web-based information services.

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ix, 175 leaves

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  • May 1999

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Hicks, Georgia Jane. The Electronic Ranch: the Information Environment of Cattle Breeders, dissertation, May 1999; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc279132/: accessed October 18, 2018), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .