Interactions of Presentation Formats and Decision-Maker Characteristics upon Multiple Decision-Making Tasks: an Experiment Using Multiple Cognitive Assessments

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Information systems research tends to ignore individual differences in users. This laboratory experiment sought to illuminate contributions of decision-makers' cognitive processes to decision outcome as reflected in four hypothesis sets: the impact of imagery preference and presentation format upon (HI) recall accuracy and upon hemispheric activation during (H2) encoding and (H3) recall, and (H4) to examine the relationship between hemispheric activation differences and accuracy differences. Point-value (specific values) and intraset-pattern (relationships between values) recall were considered. Thirty MBA students, grouped by imagery preference (cognitive style) as favoring verbal (textual) or visual (graphical) information presentation, performed computer-based recall tasks using tabular ... continued below

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xvi, 429 leaves : ill.

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Henson, Kerry L. (Kerry Lynn) December 1994.

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  • Henson, Kerry L. (Kerry Lynn)

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Information systems research tends to ignore individual differences in users. This laboratory experiment sought to illuminate contributions of decision-makers' cognitive processes to decision outcome as reflected in four hypothesis sets: the impact of imagery preference and presentation format upon (HI) recall accuracy and upon hemispheric activation during (H2) encoding and (H3) recall, and (H4) to examine the relationship between hemispheric activation differences and accuracy differences. Point-value (specific values) and intraset-pattern (relationships between values) recall were considered. Thirty MBA students, grouped by imagery preference (cognitive style) as favoring verbal (textual) or visual (graphical) information presentation, performed computer-based recall tasks using tabular and graphical formats in a repeated measures design. Hemispheric activation (cognitive process) was assessed using ratios of EEG activity in six frequency bands captured from six pairs of homologous electrode sites during encoding and recall.

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xvi, 429 leaves : ill.

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  • December 1994

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Henson, Kerry L. (Kerry Lynn). Interactions of Presentation Formats and Decision-Maker Characteristics upon Multiple Decision-Making Tasks: an Experiment Using Multiple Cognitive Assessments, dissertation, December 1994; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc278785/: accessed November 19, 2018), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .