Tinkering with Taste: NBC's Prime Time Television Programming 1978-1986

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Description

The thesis explores how Grant Tinker's philosophy of quality programming grew into a working ideology which would serve as the basis for its rise from last place to first place in ratings and profits from 1978 to 1986. This thesis paper explores the prime time history of NBC from 1978 to 1986. The network is examined in terms of its programming history, its economic situation, and the men who presided over the entity, all within the time frame listed above. The thesis focuses on the strategies and philosophies of the three men crucial to the direction the network took during ... continued below

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iii, 92 leaves

Creation Information

Hunt, Randall M. December 1997.

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This thesis is part of the collection entitled: UNT Theses and Dissertations and was provided by UNT Libraries to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 81 times . More information about this thesis can be viewed below.

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  • Hunt, Randall M.

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Description

The thesis explores how Grant Tinker's philosophy of quality programming grew into a working ideology which would serve as the basis for its rise from last place to first place in ratings and profits from 1978 to 1986. This thesis paper explores the prime time history of NBC from 1978 to 1986. The network is examined in terms of its programming history, its economic situation, and the men who presided over the entity, all within the time frame listed above. The thesis focuses on the strategies and philosophies of the three men crucial to the direction the network took during the above time frame: Fred Silverman, President of the network from 1978 to 1981, Grant Tinker, Chairman from 1981 to 1986, and Brandon Tartikoff, Programming Chief from 1980 to 1991.

Physical Description

iii, 92 leaves

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UNT Theses and Dissertations

Theses and dissertations represent a wealth of scholarly and artistic content created by masters and doctoral students in the degree-seeking process. Some ETDs in this collection are restricted to use by the UNT community.

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  • December 1997

Added to The UNT Digital Library

  • March 24, 2014, 8:07 p.m.

Description Last Updated

  • Sept. 23, 2014, 10:08 a.m.

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Citations, Rights, Re-Use

Hunt, Randall M. Tinkering with Taste: NBC's Prime Time Television Programming 1978-1986, thesis, December 1997; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc278292/: accessed November 24, 2017), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .