Differences in Marketing Mainstream and Independent Feature Films in the United States (1990-1995)

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Description

The purpose of this study is (1) to examine mainstream studio films and their marketing (2) to examine independent films and their marketing (3) to explore the marketing challenges of independent films (4) to explore new developments in independent film and the emergence of crossover films (5) to explore the benefits of alliances between the major studios and independent film distributors (6) to examine the diminishing differences between major studio films and independent films.

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iii, 92 leaves

Creation Information

Ford, Conny (Conny M.) December 1995.

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This thesis is part of the collection entitled: UNT Theses and Dissertations and was provided by UNT Libraries to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 128 times , with 6 in the last month . More information about this thesis can be viewed below.

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  • Ford, Conny (Conny M.)

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Description

The purpose of this study is (1) to examine mainstream studio films and their marketing (2) to examine independent films and their marketing (3) to explore the marketing challenges of independent films (4) to explore new developments in independent film and the emergence of crossover films (5) to explore the benefits of alliances between the major studios and independent film distributors (6) to examine the diminishing differences between major studio films and independent films.

Physical Description

iii, 92 leaves

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UNT Theses and Dissertations

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  • December 1995

Start & End Dates

  • 1990 - 1995

Added to The UNT Digital Library

  • March 24, 2014, 8:07 p.m.

Description Last Updated

  • June 26, 2014, 12:27 p.m.

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Past 30 days: 6
Total Uses: 128

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Ford, Conny (Conny M.). Differences in Marketing Mainstream and Independent Feature Films in the United States (1990-1995), thesis, December 1995; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc278064/: accessed October 21, 2018), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .