An Assessment of the University of North Texas's Image among the University of North Texas Administration and Board of Regents, Metro-Plex Business Leaders, the Higher Education Coordinating Board, and the Texas House and Senate Sub-Committees

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Description

The purpose of this study was to ascertain the image of the University of North Texas as perceived by the University Administration and Board of Regents, Texas Higher Education Coordinating Baord and selected Legislators, and the Boards of Directors of the Metroplex area Chambers of Commerce. The significance of the study was to contribute knowledge that could be used to construct a more direct and cost effective marketing plan.

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xiii, 172 leaves

Creation Information

Hill, S. Trent (Stanley Trenton) August 1993.

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This dissertation is part of the collection entitled: UNT Theses and Dissertations and was provided by UNT Libraries to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 23 times . More information about this dissertation can be viewed below.

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  • Hill, S. Trent (Stanley Trenton)

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Description

The purpose of this study was to ascertain the image of the University of North Texas as perceived by the University Administration and Board of Regents, Texas Higher Education Coordinating Baord and selected Legislators, and the Boards of Directors of the Metroplex area Chambers of Commerce. The significance of the study was to contribute knowledge that could be used to construct a more direct and cost effective marketing plan.

Physical Description

xiii, 172 leaves

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UNT Theses and Dissertations

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  • August 1993

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  • March 24, 2014, 8:07 p.m.

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  • Jan. 21, 2015, 2:40 p.m.

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Citations, Rights, Re-Use

Hill, S. Trent (Stanley Trenton). An Assessment of the University of North Texas's Image among the University of North Texas Administration and Board of Regents, Metro-Plex Business Leaders, the Higher Education Coordinating Board, and the Texas House and Senate Sub-Committees, dissertation, August 1993; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc277969/: accessed August 18, 2017), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .