The Role of Electronic Messaging in the Intermediate Business Context Page: 35
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informal leaders and positively disposed toward the system.
Third, training, advice, and leadership are methods of
promoting effective use of technology when problems arise.
Fourth, formal or informal peer training effectively uses
social influence processes.
Straub (1994) explored the effect of culture on the
diffusion of electronic mail and FAX. Knowledge workers in
Japanese firms using FAX and using or considering electronic
mail were sampled and compared with firms in the U.S. Study
variables include social presence, perceived usefulness,
ease of use, and usage. The primary media explored included
electronic mail, FTF meeting, telephone, voice mail, FAX,
government mail services, internal mail, overnight delivery
courier services, and hand delivery. Results suggest that
cultural effects play an important role in the
predisposition toward and selection of electronic
communication media. Uncertainty avoidance and complex
written language symbols predispose Japanese workers against
electronic mail, but in favor of FAX. Responses to
traditional media such as FTF and telephone were similar
between cultures.
Childs and Sheets (1992) demonstrated how management
can regularly get users to tap into the vast amount of
information stored on the organization's computers. These
authors, a project leader and the electronic mail
administrator at LTV Aerospace and Defense Company in
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Case, Carl Jay. The Role of Electronic Messaging in the Intermediate Business Context, dissertation, May 1996; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc277923/m1/46/: accessed April 19, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .