The Appeal of Fashion Retailing as a Career: Perceptions of Fashion Merchandising Students

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Description

This study investigated the (1) relationship of students' family and educational background to their opinions of fashion retailing as a career, and (2) preferences for fashion retail job attributes in relationship the appeal of fashion retail job profiles. A sample of 131 fashion merchandising students from five state-funded universities completed a four-part survey which measured two independent variables: student background and preferences of fashion retail job attributes and two dependent variables: opinions of fashion of retailing as a career and the appeal of fashion retail job profiles. Analyses included multiple regression, t-test, and correlations. For opinions of fashion retailing as ... continued below

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viii, 83 leaves

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Daniels, Susan Leigh August 1994.

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This thesis is part of the collection entitled: UNT Theses and Dissertations and was provided by UNT Libraries to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 65 times , with 14 in the last month . More information about this thesis can be viewed below.

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  • Daniels, Susan Leigh

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Description

This study investigated the (1) relationship of students' family and educational background to their opinions of fashion retailing as a career, and (2) preferences for fashion retail job attributes in relationship the appeal of fashion retail job profiles. A sample of 131 fashion merchandising students from five state-funded universities completed a four-part survey which measured two independent variables: student background and preferences of fashion retail job attributes and two dependent variables: opinions of fashion of retailing as a career and the appeal of fashion retail job profiles. Analyses included multiple regression, t-test, and correlations. For opinions of fashion retailing as a career, parental background was not significant while attendance at a retailing course, semester hours completed and G.P.A. had limited relationships. Fashion retail job attribute preferences were related to the appeal of fashion retail job profiles; the most preferred attribute was high personal freedom.

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viii, 83 leaves

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UNT Theses and Dissertations

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  • August 1994

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  • March 24, 2014, 8:07 p.m.

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  • April 24, 2015, 7:45 a.m.

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Citations, Rights, Re-Use

Daniels, Susan Leigh. The Appeal of Fashion Retailing as a Career: Perceptions of Fashion Merchandising Students, thesis, August 1994; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc277729/: accessed August 19, 2017), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .