A History of Contemporary Independent Film Marketing in the United States (1989-1998)

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Description

This study explores the reasons for the rise in independent film's popularity, which have created a unique Hollywood phenomenon, the successful "mini-major" independent studio, dedicated to both art and commerce. Chapters cover the history of independent film, characteristics of both independent and mainstreamfilms with regards to financing, acquisition, distribution and marketing, trends within independent film in the late 1980s and 1990s, crucial distributors and landmark independent films, and key growth areas in the future for independent film.

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iii, 101 leaves

Creation Information

Ahearn, John P. (John Patrick) August 1998.

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This thesis is part of the collection entitled: UNT Theses and Dissertations and was provided by UNT Libraries to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 77 times . More information about this thesis can be viewed below.

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  • Ahearn, John P. (John Patrick)

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Description

This study explores the reasons for the rise in independent film's popularity, which have created a unique Hollywood phenomenon, the successful "mini-major" independent studio, dedicated to both art and commerce. Chapters cover the history of independent film, characteristics of both independent and mainstreamfilms with regards to financing, acquisition, distribution and marketing, trends within independent film in the late 1980s and 1990s, crucial distributors and landmark independent films, and key growth areas in the future for independent film.

Physical Description

iii, 101 leaves

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UNT Theses and Dissertations

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  • August 1998

Added to The UNT Digital Library

  • March 24, 2014, 8:07 p.m.

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  • Sept. 19, 2014, 1:10 p.m.

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Citations, Rights, Re-Use

Ahearn, John P. (John Patrick). A History of Contemporary Independent Film Marketing in the United States (1989-1998), thesis, August 1998; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc277701/: accessed August 23, 2017), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .