Faculty Use of the World Wide Web: Modeling Information Seeking Behavior in a Digital Environment Page: 66
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On the afternoon of March 17th (Friday of Spring Break), 157 questionnaire forms
were placed in academic departmental mailboxes for distribution the following Monday.
Appendix A depicts the template for the cover memo that accompanied the questionnaire
form. The cover memo and questionnaire form were coded by broad discipline areas and
by individual code numbers for each faculty member within each of the discipline areas.
The coding served to track return rates and facilitate individual reminders to return the
questionnaire. The coding also facilitated identifying potential candidates for the
interview phase of the research project. Besides the faculty member's name and
individual code number, the cover memo included the faculty member's title and
academic department. April 3rd was the required due date for returning the questionnaire
through an enclosed envelope via the University's intra-campus mail system.
Two follow-up E-mail reminders were sent through the campus network's
"faculty" address option. Appendix C provides an example of the E-mail reminder. These
reminders were sent on March 24th and March 29th. Following the April 3rd deadline,
individual reminders were sent to non-responders. (See Appendix D for an example of
this reminder.) The final completed questionnaire form was returned in early May. Table
No. 3 details the response rate for the questionnaire portion of the research project.
All questionnaire responses were entered into an Excel spreadsheet. Excel and
StatPro were utilized to obtain descriptive statistics and analyze the responses for
statistically significant differences. For questions 1 to 12 and 14, the responses were
considered nominal level data. A chi- square test was used to test the null hypothesis of no
statistically significant differences between tenured and tenure-track Master's I university
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Fortin, Maurice G. Faculty Use of the World Wide Web: Modeling Information Seeking Behavior in a Digital Environment, dissertation, December 2000; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc2723/m1/73/: accessed February 22, 2017), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .