Faculty Use of the World Wide Web: Modeling Information Seeking Behavior in a Digital Environment Page: 63
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As the researcher analyzes and codes each occurrence, it must be assigned to a
category. Eventually the properties of the category are determined and matched against
other categories. Often categories are merged because their properties are similar. "The
objective is analytical exhaustivity. This involves ensuring that no major category or
property has been missed and that the interviews have been completely analyzed" (Ellis,
1993, p. 478).
As the researcher nears completion of the analysis, the categories and their
defined properties should be "saturated" where no further occurrences (interviews) are
needed to understand and analyze each category. "After all the data is finally coded,
analysis gradually reveals a framework of patterns and contrasts from which, in many
cases, theory can be developed" (Westbrook, 1994, p. 248).
As the theory or model emerges, the researcher must select quotes from the
interview transcripts that will show the reader examples of the categories and their
properties. "The result should be that the reader has some authentic feel for the overall
model, its categories and properties, and the specific instances from which it is derived"
(Ellis, 1993, p. 478). In turn, "The model derived should organize the features of the data
in a coherent form that relates both to the perceptions and concepts of those studied and
to the viewpoint that the researcher is developing" (p. 479).
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Fortin, Maurice G. Faculty Use of the World Wide Web: Modeling Information Seeking Behavior in a Digital Environment, dissertation, December 2000; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc2723/m1/70/: accessed April 30, 2017), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .