Faculty Use of the World Wide Web: Modeling Information Seeking Behavior in a Digital Environment Page: 62
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can be identified between those elements that fall into the categories" (Westbrook, 1994,
The first task in creating categories is to code the data (interviews, field notes,
etc.). "Coding does not descriptively paraphrase the notes; instead it identifies the main
categories as well as associated subcategories so that, eventually, all units of data can be
categorized according to these codes" (Westbrook, 1994, p. 247). There are three kinds of
coding in content analysis for Grounded Theory (pp. 247-248). The first type is called
"open coding." This is the first step where the researcher tries to create as many
categories and codes as the data allows. From this initial step, the researcher slowly pares
down the categories by determining "major categories" that include many of the initial
codes. This second phase of coding begins towards the end of open coding and is called
"axial coding." Hert (1995) described this first phase of coding as "the researcher is
involved primarily in collecting and grouping the data. The grouping process consists of
assigning codes to data instances. The groups are called categories. Data instances may
be grouped in multiple ways...." (p. 82). It is not until the axial coding that the major
categories emerge. "Selective coding" is the last phase. This final type of coding forms
the core categories that will encompass the initial coding and categories created in the
first two phases. Computer software programs exist that aid in the analysis of the
transcribed interviews or field notes. These programs help to identify and code words and
phrases from the transcribed interviews. Some of these programs include NUD*IST 4,
Ethnograph v5.0TM, or Folio 4.
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Fortin, Maurice G. Faculty Use of the World Wide Web: Modeling Information Seeking Behavior in a Digital Environment, dissertation, December 2000; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc2723/m1/69/: accessed November 24, 2017), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .