Faculty Use of the World Wide Web: Modeling Information Seeking Behavior in a Digital Environment Page: 61
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significant differences between the average amount of time spent on the Intemrnet per
week by tenured and tenure-track Master's I university faculty members as well as no
statistically significant differences among faculty members in the broad discipline areas.
For the in-depth, semi-structured interview transcripts, analysis followed the
Grounded Theory approach of Glaser and Strauss (Ellis, 1993; Glaser, 1992 & 1978;
Strauss, 1987; Strauss & Corbin, 1990; & Glaser & Strauss, 1971 & 1967). "Grounded
theory, a form of field methodology, aims to generate theoretical constructs which
explain the action in the social context under study" (Stemrn, 1994, p. 118).
Charmaz (1994) described Grounded theory as a "method stress[ing] discovery
and theory development rather than logical deductive reasoning which relies on prior
theoretical frameworks" (p. 96). Westbrook (1994) stated that the constant comparative
method in Grounded Theory "is generally recognized as the most effective means of
content analysis. It involves joint coding and analysis during the continual review of data
to gradually form categories" (p. 246).
In using Grounded Theory methodology, the researcher employs a constant
comparative method. "This [method] has four aspects: comparing incidents applicable to
each category, integrating categories and their properties, delimiting the theory, and
writing the theory" (Ellis, 1993, p. 477). As the researcher uses these methods to analyze
the transcribed interviews or field notes, categories of behaviors or incidents emerge from
the comparison of codings and categories. Specific incidents are tied to each category.
"These categories are carefully defined and made mutually exclusive so that relationships
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Fortin, Maurice G. Faculty Use of the World Wide Web: Modeling Information Seeking Behavior in a Digital Environment, dissertation, December 2000; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc2723/m1/68/: accessed April 24, 2017), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .