Faculty Use of the World Wide Web: Modeling Information Seeking Behavior in a Digital Environment Page: 57
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1989a; Strauss, 1987; Glaser, 1978, & Glaser & Strauss, 1967), a selection of faculty
members was made for in-depth, semi-structured interviews. The semi-structured
interviews followed an interview guide (See Appendix No. J.). Ellis (1993) felt the
interview guide "lists the questions or issues that should be covered in the interview but
leaves the interviewer free to explore and probe the issues. This should ensure that each
interview covers basically the same ground but gives the interviewer considerable
discretion in the actual conduct of the interview" (p. 475). The interviews were analyzed
using the Grounded Theory approach (Ellis, 1993; Glaser, 1992 & 1978; Strauss, 1987;
Strauss & Corbin, 1990; & Glaser & Strauss, 1971 & 1967).
The interview guide used in this research project was an adaptation of the one
Ellis used in his research work to develop the behavioral model of information seeking by
faculty members (1989a, p. 211-212). As with the questionnaire, wording changes were
necessary to reflect Internet usage and activities.
Phase three involved reporting and interpreting the results of the research
findings. A summarization of findings and suggestions for further research was also
included in phase three.
Using both a quantitative and qualitative research design enabled easier capturing
of data and provided a richness in detail concerning the information seeking behavior and
activities of faculty members. Fidel (1993) noted "As a method of studying behavior,
qualitative research centers on processes. It neither provides snapshots nor concentrates
on products. It examines the dynamics of a process (e.g., interaction during a search),
rather than the static attributes of a process (e.g., users' levels of education, cognitive
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Fortin, Maurice G. Faculty Use of the World Wide Web: Modeling Information Seeking Behavior in a Digital Environment, dissertation, December 2000; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc2723/m1/64/: accessed February 22, 2017), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .