Consumers' Behavioral Intentions Regarding Online Shopping

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Description

This study investigates the consumers' intention towards Internet shopping. The Theory of Planned Behavior is used to predict behavioral intention (BI), which is a function of attitude, subjective norm, and perceived behavioral control (PBC). The effects of demographic and personal variables on BI are also examined. Data analysis (n = 303) indicates that attitude, subjective norm, perceptions of behavioral controls, and previous purchases are significant predictors of behavioral intention. Product/Convenience, Customer Service (attitude factors), Purchase and Delivery, Promotional Offers, Product Attribute (factors of PBC), subjective norm, hours spent online, money spent online, and previous purchases discriminate respondents of high BI ... continued below

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Kumar, Shefali August 2000.

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This thesis is part of the collection entitled: UNT Theses and Dissertations and was provided by UNT Libraries to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 5116 times , with 7 in the last month . More information about this thesis can be viewed below.

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  • Kumar, Shefali

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Description

This study investigates the consumers' intention towards Internet shopping. The Theory of Planned Behavior is used to predict behavioral intention (BI), which is a function of attitude, subjective norm, and perceived behavioral control (PBC). The effects of demographic and personal variables on BI are also examined. Data analysis (n = 303) indicates that attitude, subjective norm, perceptions of behavioral controls, and previous purchases are significant predictors of behavioral intention. Product/Convenience, Customer Service (attitude factors), Purchase and Delivery, Promotional Offers, Product Attribute (factors of PBC), subjective norm, hours spent online, money spent online, and previous purchases discriminate respondents of high BI from low BI. Behavioral intention of shopping online is highest for Specialty Products followed by Personal, Information Intensive, and Household Products.

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UNT Theses and Dissertations

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  • August 2000

Added to The UNT Digital Library

  • Sept. 25, 2007, 9:01 p.m.

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  • April 26, 2016, 4:49 p.m.

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Citations, Rights, Re-Use

Kumar, Shefali. Consumers' Behavioral Intentions Regarding Online Shopping, thesis, August 2000; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc2634/: accessed September 23, 2017), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .