Oral History Interview with Spoetzl Brewery, 1980

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Description

Interviews with several employees of varying positions within the Spoetzl Brewery. interview with L. J. Beal, a general sales manager at the Spoetzl Brewery. The interview discusses his family and educational background; the history of the brewery and his recollections of founder Kosmos Spoetzl; the management of the brewery by Celie Spoetzl; his experience as a salesman for the brewery; his lobbying activities during Texas legislative sessions; the sale of the brewery to Bill Bigler in 1966; the packing of beer; the sale of the brewery again in 1968; the personnel and plant expansion in 1970-75; experimentation with the beer … continued below

Physical Description

253, [9] p. : facsims. ; 28 cm.

Creation Information

Jenkins, Floyd; Beal, L. J.; Green, Joe; Wallace, Calvin Kosmos; Schramm, Alfred; Roeder, Marie et al. 1980-01/1980-05.

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UNT Oral History Program

Affiliated with the UNT Department of History, the Oral History Program records, transcribes, and archives oral history interviews in order to preserve local, state, and U.S. history. The program also trains UNT students in the theory and methods of oral history, conducts workshops for community members, and maintains partnerships with related institutions and organizations.

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  • Main Title: Oral History Interview with Spoetzl Brewery, 1980
  • Added Title: Oral History Interview with L. J. Beal, January 3, 1980
  • Added Title: Oral History Interview with Joe Green, January 3, 1980
  • Added Title: Oral History Interview with Calvin Kosmos Wallace, January 4, 1980
  • Added Title: Oral History Interview with Marie Roeder, January 4, 1980
  • Added Title: Oral History Interview with John Hybner, January 4, 1980
  • Added Title: Oral History Interview with Dan M. Mundinger, January 4, 1980
  • Added Title: Oral History Interview with Archie A. Ladshaw, March 20, 1980
  • Added Title: Oral History Interview with Alfred Schramm, May 10, 1980
  • Series Title: Texas Business Oral History Project
  • Series Title: Business Archives Project

Description

Interviews with several employees of varying positions within the Spoetzl Brewery. interview with L. J. Beal, a general sales manager at the Spoetzl Brewery. The interview discusses his family and educational background; the history of the brewery and his recollections of founder Kosmos Spoetzl; the management of the brewery by Celie Spoetzl; his experience as a salesman for the brewery; his lobbying activities during Texas legislative sessions; the sale of the brewery to Bill Bigler in 1966; the packing of beer; the sale of the brewery again in 1968; the personnel and plant expansion in 1970-75; experimentation with the beer formula; the passage of the "Shiner Brewery Bill" by the Texas legislature in 1973; his views on marketing beer; the production of private label beer; the organizational structure of the company; brewery publicity; his views on government regulations; and his civic activities. Interview with Joe Green, a truck driver for Spoetzl Brewery. The interview discusses driving trucks during Prohibition; delivery schedules in the 1930s; Kosmos and Celie Spoetzl; Texas business competitors; descriptions of delivery vehicles; his family background; and the positions he has held within the brewery. Interview with Calvin Wallace, a truck driver for the Spoetzl Brewery. The interview discusses his family background and comments on Kosmos Spoetzl; his experiences delivering beer; vehicle maintenance; and his views on living in Shiner, Texas. Interview with Alfred Schramm, a manager for the Spoetzl Brewery. The interview discusses his family background; his experiences as bookkeeper and clerk in Kingsville and Shiner; the effects of Prohibition on the brewery; comments on Kosmos Spoetzl; the expansion of the brewery; government regulations; the ingredients of beer; and his retirement. Interview with Marie Roeder, office manager of Spoetzl Brewery. The interview discusses her comments on Celie Spoetzl; her family background; the bookkeeping for the brewery; government regulations; price fluctuations of beer ingredients; and the brewery personnel. Interview with John Hybner, a brewmaster and plant manager of the Spoetzl Brewery. The interview discusses his employment in the cellars; the brewhouse; the bottling department; his responsibilities as brewmaster; the production process; and government regulations. Interview with Dan Mundinger, vice-president of Spoetzl Brewery. The interview discusses his business background; the sock buyout of the brewery in 1968; the expansion and upgrading of the plant; its marketing status; the pressure to label ingredients; and the Brewery Association of America. Interview with Archie Ladshaw, president of Spoetzl Brewery. The interview discusses his family and business background; the purchase of the brewery in 1968; brewers' organizations; business competition in Texas; state and federal legislation affecting breweries; the factors contributing to successful business; the employment of brewmasters; and plans for expansion.

Physical Description

253, [9] p. : facsims. ; 28 cm.

Notes

Interviews conducted in 1980 for the Business Archives Project, North Texas State University Oral History Collection. Interviewer: Dr. Floyd Jenkins of the College of Business, North Texas State University. The Spoetzl Brewery Records are processed and available for viewing in the University Archives, call number Mss Spoetzl Brewery.

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UNT Oral Histories

The UNT Oral History Collection in the UNT Digital Library contains a selection of oral history transcripts covering World War II, politics, community activism, desegregation, recollections of life in Texas, and more. Access to some of these items is restricted to the UNT community.

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  • 1980-01/1980-05

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  • May 3, 2025, 11 a.m.

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Jenkins, Floyd; Beal, L. J.; Green, Joe; Wallace, Calvin Kosmos; Schramm, Alfred; Roeder, Marie et al. Oral History Interview with Spoetzl Brewery, 1980, book, 1980-01/1980-05; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc2434964/: accessed June 10, 2026), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; crediting UNT Oral History Program.

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