Marketing Strategies for Bed and Breakfast Operations

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Description

The purpose of the study was to determine (a) types of marketing strategies, (b) perceived success of marketing strategies, (c) importance of marketing strategies, (d) amenities offered to consumers, and (e) negatives (problems) in marketing strategies by bed and breakfast owners/operators. A questionnaire to assess areas of concern covered in the research questions was developed. The questionnaire contained closed- and open-ended questions, with nominal, interval, and ratio levels of measurement. The sampling frame included the 1,140 bed and breakfast owners/operators listed in the Texas Hotel Occupancy Tax Accounts Report, first quarter, 1998, as interpreted for this study. A sample of ... continued below

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Lee, So Yon May 1999.

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  • Lee, So Yon

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Description

The purpose of the study was to determine (a) types of marketing strategies, (b) perceived success of marketing strategies, (c) importance of marketing strategies, (d) amenities offered to consumers, and (e) negatives (problems) in marketing strategies by bed and breakfast owners/operators. A questionnaire to assess areas of concern covered in the research questions was developed. The questionnaire contained closed- and open-ended questions, with nominal, interval, and ratio levels of measurement. The sampling frame included the 1,140 bed and breakfast owners/operators listed in the Texas Hotel Occupancy Tax Accounts Report, first quarter, 1998, as interpreted for this study. A sample of 775 of this population was randomly chosen, using a random numbers table. A response rate of 36% was obtained.

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UNT Theses and Dissertations

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  • May 1999

Added to The UNT Digital Library

  • Sept. 20, 2007, 2:06 p.m.

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  • April 13, 2016, 3:35 p.m.

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Citations, Rights, Re-Use

Lee, So Yon. Marketing Strategies for Bed and Breakfast Operations, thesis, May 1999; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc2188/: accessed August 24, 2017), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .