Innovation Process Based on Customer Development in a Large Mature Company

One of 122 papers in the title: International Conference on Knowledge Management available on this site.

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Description

The Customer Development process, widely used by startups, is designed with the aim that, at the end of a process of development of an innovation, the customer can see the maximum value in the product. But there are few studies on the application of this methodology in mature companies. The aim of this study was to assess whether it is indeed possible to apply the Customer Development process in a mature firm. This case study was built from a semi-structured interview with the Innovation manager and a UX Designer at that institution. It was possible to verify from the analysis … continued below

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9 p.

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Reis, Kleiton & Baldessar, Maria Jose December 2020.

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This paper is part of the collection entitled: International Conference on Knowledge Management (ICKM) and was provided by the UNT College of Information to the UNT Digital Library, a digital repository hosted by the UNT Libraries. More information about this paper can be viewed below.

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  • Reis, Kleiton Department of Knowledge Engineering and Management, Federal University of Santa Catarina, Florianópolis, Santa Catarina, Brazil. E-mail: kleitonluiz.reis@gmail.com CEP 88040-900
  • Baldessar, Maria Jose Department of Knowledge Engineering and Management, Federal University of Santa Catarina, Florianópolis, Santa Catarina, Brazil. E-mail: mbaldessar@gmail.com

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Description

The Customer Development process, widely used by startups, is designed with the aim that, at the end of a process of development of an innovation, the customer can see the maximum value in the product. But there are few studies on the application of this methodology in mature companies. The aim of this study was to assess whether it is indeed possible to apply the Customer Development process in a mature firm. This case study was built from a semi-structured interview with the Innovation manager and a UX Designer at that institution. It was possible to verify from the analysis of the interview that the company is able to apply only part of the Customer Development process in its new product innovation process. This paper is a case study and applied research, so it is not possible to make generalizations. In addition, this article considered interviews with only two individuals from the company, which may have limited results.

Physical Description

9 p.

Notes

The International Conference on Knowledge Management (ICKM) provides researchers and practitioners from all over the world a forum for discussion and exchange of ideas concerning theoretical and practical aspects of Knowledge Management. ICKM 2020 held December 3-5 as a virtual meeting using Cisco WebEx (technical support from NC Central University, Durham, NC) and hosted by the Knowledge and Information Professional Association (KIPA). The conference theme is “Knowledge Commons in the City of Medicine,” covering the institutional analysis of data and the development of knowledge sharing in any subject area.

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  • 16th International Conference on Knowledge Management (ICKM-2020), December 3-5, 2020. Virtual meeting using Cisco WebEx (technical support from NC Central University), Durham, NC, United States,

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International Conference on Knowledge Management (ICKM)

Serving as digital proceedings, this collection includes papers, posters, and slides from invited talks as well as practitioner and sponsor presentations for the annual International Conference on Knowledge Management (ICKM).

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  • December 2020

Added to The UNT Digital Library

  • June 15, 2021, 12:15 p.m.

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Reis, Kleiton & Baldessar, Maria Jose. Innovation Process Based on Customer Development in a Large Mature Company, paper, December 2020; (https://digital.library.unt.edu/ark:/67531/metadc1813476/: accessed November 29, 2022), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; crediting UNT College of Information.

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