The Age of Trump witnessed the visible rise of intense culture wars and polarization in the United States. While culture wars are not new phenomena, the current iteration has digital media acting as new discursive structures and mediating battlegrounds for all sides of the cultural conflict. This project chronicles these online culture wars, demonstrating how within a neoliberal and postmodern socio-cultural condition, the rise of ambivalent, profit-driven digital technologies and platforms structure affect and mediate newly networked neo-reactionary populist (sub)cultural ideologies and discourses. The resulting online ecosystems afforded the digital formations of obscure reactionary subcultures (trolls, antifeminists, the alt-right, etc.) …
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The Age of Trump witnessed the visible rise of intense culture wars and polarization in the United States. While culture wars are not new phenomena, the current iteration has digital media acting as new discursive structures and mediating battlegrounds for all sides of the cultural conflict. This project chronicles these online culture wars, demonstrating how within a neoliberal and postmodern socio-cultural condition, the rise of ambivalent, profit-driven digital technologies and platforms structure affect and mediate newly networked neo-reactionary populist (sub)cultural ideologies and discourses. The resulting online ecosystems afforded the digital formations of obscure reactionary subcultures (trolls, antifeminists, the alt-right, etc.) with particular personalized and affectively driven memetic communicative logics. These reactionary affective publics eventually began converging under perceived common ideological and social interests as online actions and reactionary discursive (re)formations and (re)networkings were catalyzed by (sub/cross)cultural conflicts and moments of sentimental activation. This led to the emergence of affectively charged and informally networked reactionary publics which began spilling out into the offline world alongside Trump's ascendancy to the White House. The increasing progressive reactions during the Trump Era also faced limitations in combatting reactionary politics due to structural dynamics of digital media and the larger culture war filtering of politics. The overall macro function of these new online culture wars is the bipartisan obfuscation and undermining of a collectivist and materialist reality and engagement with politics in the favor of a more personalized, symbolic and affective engagement that is indicative of the neoliberalized postmodern era.
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