Étude Comparative De Messages Publicitaires Anglophones Et Francophones À La Lumière D'éléments Culturels [Comparative Study of English and French Advertisements Through a Cultural Lens]

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Description

This thesis aims to demonstrate the crucial role of cultural aspects such as attitudes, values, social common places, and expectations in the international advertising industry. Through the analysis of written advertisements used in the United States and France, general trends regarding various commercial sectors and products (automobiles, electronics, cosmetics, and so forth) are highlighted and explored. From a linguistic perspective, the purpose of this thesis is not only to observe the semantic differences between translations of the same slogans and messages, but also to draw attention to the tools used in doing so.

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Tison, Jean-Bernard December 2012.

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This thesis is part of the collection entitled: UNT Theses and Dissertations and was provided by UNT Libraries to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 394 times , with 5 in the last month . More information about this thesis can be viewed below.

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  • Tison, Jean-Bernard

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Description

This thesis aims to demonstrate the crucial role of cultural aspects such as attitudes, values, social common places, and expectations in the international advertising industry. Through the analysis of written advertisements used in the United States and France, general trends regarding various commercial sectors and products (automobiles, electronics, cosmetics, and so forth) are highlighted and explored. From a linguistic perspective, the purpose of this thesis is not only to observe the semantic differences between translations of the same slogans and messages, but also to draw attention to the tools used in doing so.

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UNT Theses and Dissertations

Theses and dissertations represent a wealth of scholarly and artistic content created by masters and doctoral students in the degree-seeking process. Some ETDs in this collection are restricted to use by the UNT community.

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  • December 2012

Added to The UNT Digital Library

  • Aug. 13, 2013, 2:47 p.m.

Description Last Updated

  • Nov. 16, 2016, 5:26 p.m.

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Citations, Rights, Re-Use

Tison, Jean-Bernard. Étude Comparative De Messages Publicitaires Anglophones Et Francophones À La Lumière D'éléments Culturels [Comparative Study of English and French Advertisements Through a Cultural Lens], thesis, December 2012; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc177260/: accessed November 18, 2017), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .