Anderson, Robert Lee, 1940-. A New Methodology for Measuring Market Potential and for Determining the Validity of Existing Market Segments, dissertation, August 1971; (https://digital.library.unt.edu/ark:/67531/metadc164459/m1/48/: accessed July 16, 2024), University of North Texas Libraries, UNT Digital Library, digital.library.unt.edu; .

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